Integrating AR into the retail experience for The Snowboard Asylum

Working closely with our friends over at the The Snowboard Asylum,  the Spinning Clock team recently launched at custom built Augmented Reality application to enhance the instore retail experience. Customers visiting the stores for their latest TSA purchase at can now scan products to access indepth technical specs, see product features and make more informed buying decisions.


As the UK’s leading snowboard retailer, the Snowboard Asylum is continually looking for ways to enhance the in-store experience and this approach was a perfect fit with our strategy to develop entirely unique live experiences. One of the TSA’s many awesome products includes the NOW bindings range, which lends itself perfectly to the integration of AR at the point of sale. Its unique product features can be highlighted in a live environment, around the product allowing customers to see exactly how products work during the buying process.


First piloted in the TSA Covent Garden the App has since rolled out in stores across the country including, Xscape in Milton Keynes and the Snowdome in Tamworth.

“We are really pleased to see the technology being taken up so well by staff and customers alike, the results are already showing increased sales in ranges where the App is being used and we cant wait to see how it performs long term. It’s been a great project and there’s plenty more in features development, so watch this space.” David Lister, Spinning Clock.

Augmented Reality is a great way to enhance experiences and allows you to engage your customers in unique and memorable ways, whether that be with a view to raising brand awareness or driving sales – just ask the the TSA.

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