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The Children’s Media Conference


Children’s animationgamesevents and more, the CMC covers it all. So for producers or enthusiasts of children’s media like Spinning Clock, CMC is definitely the place to be.

This year the conference ran from 4th to 7th July at Sheffield Hallam University with talks, speed meetings and networking socials packed into each day. As a volunteer with backstage access it was a great opportunity to explore the conference to its max – here’s what I found out…


CMC was a great hub for creative thinking and collaboration all within a friendly atmosphere – numerous representatives from well-known companies and clients of Spinning Clock including CBBC and Disney were there and available to talk to during speed meetings and sessions.

Companies such as DreamWorks and Technicolor sponsored lunches and Cartoon Network even supplied Powerpuff Girl delegate bags.

But the conference was more than just big names, it covered some big issues too.


Horizons were broadened as talks focusing on countries such as China and India highlighted the global possibilities for UK creatives. I attended the ‘Focus on China’ session and found out that while an East and West media collaboration can be a big challenge, it can be worth it. And although the children’s animation sector in China isn’t as big as live action, it is still growing and has a lot of potential, something we are well aware of here in Nottingham through our ‘sister city’ relationship with the city of Ningbo. You can read more about that here.


The topic of diversity took centre stage with inspiring talks by speakers such as Jess Thom co-founder of Tourettes Hero and Lemn Sissay MBE. The talks emphasised the need for society to change their view of disability and race in order to create a better future for children to grow up in.

And speaking of the future, the CMC Playground had an array of toys of the future, including the HTC VIVE which we use here at Spinning Clock as well as some cool coding games, software and hardware hybrids and even a musical kiwi fruit.


The talks about Children’s Apps and Minecraft highlighted how parents and teachers are starting to see technology as a benefit to their children rather than a hindrance. Minecraft is already being used in schools to teach kids about the effects of global warming and video game technology will be more commonplace in the classroom in the near future.

The conference went by so quickly, but it was a joy to be a part of. And after those three fun-filled and very informative days I left the Children’s Media Conference inspired and excited for the next one!

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