Halloween Campaign Videos
As one of the UK’s biggest home-grown brands, Wilko asked us to create a video campaign to promote seasonal ranges.
- Brand Engagement
- Video Content interactions
A Promotion to be Proud of
Over half of Wilko’s annual sales are from their own brand products, so it was essential that we directed and produced a convincingly themed Halloween video campaign, in line with Wilko’s family-orientated brand values.
Set for Success
All logistics were taken care of - we scoured locations to find the perfect haunted house; then went further to enhance the experience with props, set-dressing and some post-production magic. With a team of dancers, we provided full casting and choreography, as well as a team of hair and make-up artists.
The campaign saw millions of impressions on social media, with over 400,000 engagements on video content alone. Families and friends across the UK were happy to engage with the brand and share their own photos of Halloween celebrations featuring Wilko’s costumes and decorations. The incredibly successful social media campaign drove footfall to stores and a significant click-through to Wilko’s rapidly growing online store.