Interactive Media Marketing
Marketing no longer revolves around TV adverts or press releases. Interactive media has amazing potential to forge influential brand experiences, allowing consumers to fully submerge themselves in an interactive brand experience on a daily basis.
Creating Powerful Brand Experiences
Immersive social media accounts, refreshing videos, personalised email marketing and truly interactive websites are ideal mediums for companies to show their customers how dynamic their brand is through a combination of engaging multimedia and sensitivity to the needs of their target demographic.
Interactive media for marketing
Interactive media is used by most companies as a key component of their routine marketing efforts. Interactive marketing includes using Search Engine Marketing to ensure ads are placed in front of the customer – at the side of the search engine, personalised email marketing – building up a regular rapport with the individual customer and appealing to their shopping habits in their inbox, using immersive web design to encourage readers to delve into the information on a company website or employing expert social network use to build a relationship with the customer on sharing sites they regularly visit. On each of these platforms the customer is encouraged to engage in a personalised conversation with the brand, by scrolling through a newsletter, liking a post or engaging with an advert that specifically aims to cater to their needs.
Interactive media for education
Interactive media is stimulating more children every day as young people discover the world of apps, YouTube, social media and more opt to watch TV online rather than on a television in their living rooms. The popularity of interactive media among the younger generations has huge implications for education. According to PBS 74 percent of teachers say that technology motivates students to learn. Interactive media is harnessing this interest into positive engagement – immersive educational apps, video games for learning and website programs have been often proven to simplify and transform difficult concepts in schools and universities and are a great resource for educating children, as well as developing the skills and knowledge of staff already in the workforce.
Interactive media for business
Some businesses opt for a more hands-on approach when using interactive media. Many big companies use app development, interactive events and virtual reality to garner the attention of their techy customers. This is a necessary leap as most people engage with digital devices daily and expect the brands they buy from to recognise this captivation with the digital world. This translates as specific interactive events at roadshows, festivals, conferences and industry shows and apps, video games and VR experiences that reflect and support original franchises and products.
Why use interactive media?
Interactive media marketing enhances your sales strategy in a customer climate driven by e-commerce, tapping into the technologies that consumers use regularly and getting businesses noticed through a personal approach.
Many people have very short attention spans, so a wall of text detailing how great your business is with a lack of eye-catching media or highlights is unlikely to inspire a potential customer to purchase a product. However several non-direct marketing tools that are eye-catching and encourage the audience to use sites and systems they already love will keep your customers happy rather than bogged down in a sales pitch.
See your Sales conversion skyrocket
Personalised email marketing, social media posts promoting products and branded apps often are designed to offer the option for consumers to buy a product or service instantly. The instant gratification of interactive marketing means that the reader is more likely to proceed with a purchase rather than keep your company in the back of their mind.
Get something back from your audience
Interactive media marketing by its definition guarantees useful feedback from the people who engage with your marketing. When someone uses your media, whether this is through impressions (the number of times someone has seen your post) or engagements (likes, shares, comments and follows) on social media or views on an audio-visual tool like a video, feedback is generated. This allows you to gauge how effective your marketing techniques are and gives you a chance to tweak your marketing technique to suit your audience.