The Project: In Brief

Having previously worked with Spinning Clock, De Montfort University selected us to produce a youth-market orientated DVD to form part of the 2009 prospectus. A key aspect of the brief was to show the University's vibrant, fast paced and creative environment, whilst clearly delivering the wide range of informative content needed by undergraduates choosing their future University.

Above all our client wanted us to bring a "Wow factor" to the already buzzing campaign.

Comprehensive market research, combined with direct input from the student scene gave us everything we needed to give the DVD an edgy consumer led feel from filming to production. The result, a market-leading DVD packaged with every Prospectus sent out during 2008 & 2009.

Combined with a nationwide bill board campaign, Bluetooth video downloads and a range of online promotional activity, the project again demonstrates De Montfort's strength as an innovative, creative establishment, firmly in touch with its student audience.

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