The Project: In Brief

Our client in the Department for Transport, asked us to put together a range of presentations to be used at the Think! Motorbike Academy road-shows taking place track-side at the British Superbike Championships.

Working closely with specialist PR agency Capitalize we were quickly brought up to speed with the campaign, and asked to add our specialist video and motion graphic experience to the already skilled Capitalize team. Our challenge: To create a presentation which would engage bikers, attracting them to learn about road safety whilst attending the British Superbike event.

The goals for the project were achieved using a combination of video and motion graphics to demonstrate the importance of road safety, with a combination of quiz questions and prizes designed to attract visitors to the stand throughout the course of the UK race days.

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