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Online Campaign Management for Box Marketing

The Project: In Brief

Box Marketing run nationwide market research and sales campaigns for some of the biggest names in the drinks industry. Among others these include Heineken, Cobra, WKD and Red Bull. The initial brief back in 2003 was to design and develop an online system to allow them to store, search and manipulate their business critical market research and telesales data.

We provided a web based solution which fundamentally redesigned how Box Marketing used, managed and accessed data. They have never looked back since. Following roll-out Box Marketing saw an immediate sales increase and reduced overheads. Based on the success of this initial system we worked closely with them to create a powerful platform which their entire business runs on.

Averaging one major release per year, the system now includes campaign wizards, advanced analysis tools, and multiple access levels.

In short, through our close working relationship and development of a highly sophisticated online application, Box Marketing has been able to grow exponentially over the last 5 years.


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