Promoting British Culture with Dance4

We were extremely excited to recently have the opportunity to create a video for Dance4, a prestigious international centre for dance. As ambassadors for contemporary UK dance they required a creative video show reel of all of their latest dance projects in time for Europe’s biggest modern dance festival; Tanzmesse 2016. This video would also be used as part of the highly successful ‘GREAT Britain’ campaign which showcases the very best of what Britain has to offer.

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In order to bring together the variation in quality, resolution and styles of dance footage we received we decided we needed to create a stylistic device that would make this show reel feel more cohesive. To tackle this we used a super slow motion style of animation and high quality professional photography.

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We initially animated the most intriguing photos of each performance and then composited colour pigment explosions in front and behind them to bring even more drama and visual excitement to the imagery. Once all of this eclectic footage was edited together (with various other compositing effects) we received great feedback from Dance4 and the GREAT Britain campaign team.

Here’s hoping for even more success for the British Contemporary dance ambassadors this summer…

Tanzmesse

You can find out more about the Tanzmesse festival here: https://www.tanzmesse.com

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