It’s not often we get the chance to help create promotions for our own city so we were overjoyed to work with Experience Nottinghamshire and Nottingham Conferences on their new stand for Event UK. The brief was to create an eye catching stand that would represent iconic elements of our city. The stand needed to have space for interactive touch screens and plenty of room for delegates to mill about on.
We also need to create a unifying “Destination Nottinghamshire” brand for the purposes of bringing the 2 organisations together on this stand.
As well as designing the new brand, the exhibition stand (complete with 3m tall card trees) , the interactive touch screen presentations and video screen saver we also created an e-shot campaign.
This project was a great success. The e-shot had a large percentage open rate, increased traffic to the organisations’ websites, highlighted the stand’s presence at Event UK and has lead to further e-shot campaigns to continue to drive business.
The stand itself created a real buzz at Event UK with many compliments on its original and eye catching design which in turn attracted many new enquiries for both organizations.