Mystery Delegates Go Incognito For Exhibitor Success

We’ve just launched a brand new market research service for exhibitors, helping them to obtain valuable, unbiased live feedback from delegates.

Mystery Delegate works in a similar way to the ‘mystery shopper’ idea and is a great way to measure stand performance at an event.

It’s a complete end-to-end service, which sees us recruiting delegates at key walk-through exhibition areas, who in turn are incentivised to visit the exhibitor’s stand under cover, armed with set questions that are fed back via an online survey.

Live web responses are then immediately collated and provided to the exhibitor via email or text, in order to constantly monitor and assess its messaging and stand performance both during and after the show. This means changes can be made accordingly – particularly useful if you’re at an event for more than one day!

It’s already been trialled at some major exhibitions, such as Primary Care Live in Manchester and the Vitality Show in London and we’ve had rave reviews from the likes of Clinical Solutions, the Red Cross and NHS Choices, who all found it a great way to provide measurable results.

We’re also offering a bespoke service to target recruitment from specific delegates, such as managing directors or HR managers, so that exhibitors can receive feedback from their ideal customer base.

Needless to say, we’re all looking forward to introducing the service to our customers and helping them to generate more contacts and sales leads through stronger engagement with their target audience!

For more info please see the Mystery Delegate website.