Greenwich University have invested millions on 3 campuses, 1,200 programmes, and 1st class research, with one goal – to make the student experience second to none. Our job was to create a series of promotional videos to allow this to be seen on the world stage.
We were asked to put forward a creative, innovative approach that would present the University in its true light; as an authoritative academic institute and world leader in Higher Education.
The first step was to create a series of test animations including green screen video work to show our client what to expect and to give them the opportunity to input their ideas and give us feedback on our concepts. With a sophisticated visual style agreed, this was rolled out across a series of 16 promotional videos, all produced in HD format.
Content included live action footage captured at filming sessions we performed at each campus. Filming methods included the use of Steady Cams and a Jimmy Jib to achieve the high impact cinematic effects you can see in the videos. Everything was filmed at locations on the campus home to blockbusters like Pirates of the Caribbean and Sherlock Holmes, and by using our highly skilled camera operators and some specialist equipment, we were able to film spectacular footage at a highly competitive price.
Our team worked alongside the University Marketing & Video Departments giving students the opportunity to learn and our team the ability to make the most of internal facilities – passing on cost savings and invaluable experience.
Feedback has been extremely positive, setting the University of Greenwich apart as a World leader in a highly competitive market place. We are very proud to say that our opening video is live on the University of Greenwich homepage: www.gre.ac.uk
We think it allows the University to live up to the statement; “Let us open your eyes, to one of the grandest university settings in the world”
More examples of the videos we produced on this project can be found on the University’s YouTube channel
Spinning Clock provided a product of outstanding quality that is achieving the objectives of the brief, whilst being on time and on budget.
Gavin Goodwin, Marketing Communications Officer, University of Greenwich