Events: Award Winning Augmented Reality

Brief

JRA Research were looking for a way to make a big impact on a small budget at Marketing Week Live! 2010.

They wanted an exhibition stand that would draw delegates using innovative technology and ideas. They also knew they wanted an immersive experience to show potential new customers the power of JRA’s market research, but needed help realising the potential they had.

Solution

At such a competitive event, full of compelling marketing tactics, we had to come up with something which would be entirely unique to get delegate interest. An integrated strategy was therefore developed which used JRA’s already purchased exhibitor advertising space, to invite delegates to take part in an augmented reality experience that was both fun and an brand immersive.

The interactive solution, driven by our experiential team, allowed JRA to convey how their research will help your company to see exactly what is going on inside your consumers head. All very slick stuff indeed.

Results

JRA Research identified their delegates, made their leads and as a direct result now have a contract with a major high street retailer, who’s buying team that we can’t  really name, were at the show – OK it was Asda George!

Spinning Clock was awarded ‘Most Creative use of Technology’ for the JRA solution by Eventia later in year. – Lovely.