Work: Healthcare at Home – NHS Confed 2012

The Brief

Healthcare at Home wanted a fresh look for their exhibition stand at NHS Confederation 2012, so naturally they came to Spinning Clock’s creative team.  They wanted a space that would attract and inspire their delegates and that was based around a townscape, which reflected Healthcare at Home’s work in and around communities.

Solution

We created an island stand that featured multi-tiered central graphics depicting an illustrated town, complete with scalextric track and model trees! The scalextric was to be an engaging focal point of the stand and even had a lap time counter and leaderboard to get delegates competitive juices flowing. Statistics and quotes were placed into the graphics to help the client generate leads, and interactive touch screen presentations and print collateral were also provided on the stand.

Results

Placed directly in front of the entrance to the event, the eyecatching stand drew much attention from delegates, and even featured on the BBC Breakfast News!