Events: NHS Choices/BBC Good Food Show

Brief

As part of a wider BBC Good Food Show campaign for NHS Choices, we created a 40 second promotional video intro to run in the NEC Supertheatre, welcoming celebrity chefs on stage.

The resulting video played out to a total audience of of 70,000 people, as celebrities including Gordon Ramsay, Jamie Oliver and James Martin took the stage.

Our brief was to combine a countdown element with the promotion of healthy eating and encourage traffic to the NHS Choices website.

Solution

Following a creative brainstorming session we decided to create a sequence that used food and healthy lifestyle items to create numbers. We then storyboarded various everyday scenarios that would act as backdrops and introductions to these numbers.

These scenarios included all age groups; from a children at birthday parties to adults eating healthy meals. We then sourced all actors, found suitable locations and shot the footage using both steadycam and static camera techniques.

Every care was given to ensure equal weight was given to all demographics and scenes were edited to form a fast-paced, fun and engaging promotional video. We combined this live action footage with motion graphics and animation that followed the style we had used through other areas of the campaign, including print, exhibition and digital media.

Results

As part of our wider campaign at the Good Food Show the video received great feedback, raising brand awareness for NHS Choices. Traffic to the website was increased by 25% immediately after the show.